Outletbaby.com online store privacy policy

We created this privacy policy for people visiting the website https://outletbaby.com (hereinafter " website "), i.e. the Outletbaby online store (hereinafter " store ").

The administrator of your personal data in connection with the use of the store is: Anita Kujawa , an entrepreneur conducting business activity at Anita Kujawa with its registered office at: ul. Młyńska 5/9, 61-729 Poznań entered in the Central Register and Information on Economic Activity, NIP: 6060038771.

In all matters related to the processing of personal data, you can contact us at the e-mail address: shop@outletbaby.com is also possible in writing to the headquarters given above.

I. Cookies and other technologies

We use cookies and other similar mechanisms to get to know how users use our website and for marketing purposes, including displaying ads in other places on the Internet.

# What are cookies?

Cookie is a small text file saved by a website on your computer, phone or other device on which you are browsing the website. The cookie contains data about your use of this page.

Some cookies are necessary for our store, they cannot be turned off.
In other cases, at the first entry to our website, we ask you to agree to the cookie installation. We do not use advertising or analytical cookies (or any other than necessary) without your consent.

# What cookies do we use?

1. Necessary cookies
   • These cookies are used for the proper operation of the page. You can't turn them off, because after turning them off, our page will simply not work properly.
   • In this respect, we use the tool that stores your privacy settings. It shows your consent or lack of it to launch individual types of cookies on our website.
   • Other necessary cookies on our website are used to properly function and manage it, including to make changes on the site and to run the tracking tools to which you will agree.
2. Statistical analyzes of our website
   • We use tools collecting analytical data, thanks to which we can understand how users use our website. The data we receive from these tools do not give us information about a specific person known by name, but allow us to record various aspects of using the website by a given user. These data can be aggregated and analyzed in a statistical manner, and then use them to make decisions about changes in our store and/or in ways to conduct advertising and marketing communication.
   • List of analytical tools we use on the website along with the explanation: (i) who is the tool supplier, (ii) for which it serves more accurately, (iii) what data is collected as part of a given tool - you can find in Annex 1 to this policy , and briefly also in the cookie consent management panel, to which the link can be found in our website.
3. Advertising cookies
   • We use advertising tools, thanks to which we can display our ads on other pages you visit, including social media (so -called target ads), measure the effectiveness of our advertising campaigns, and also adjust the content of our messages addressed to you to information that about We have you.
   • In the store we allow you to subscribe to our newsletter. Therefore, cookies are used to embed on our website of the subscription form and measure the effectiveness of entries in this form. Modern email marketing systems give us the opportunity to combine analytical data from mailing campaigns with analytical data from the store. We can use this data to optimize the content of messages sent to the newsletter subscribers.
   • List of advertising tools we use on the website together with an explanation: (i) who is the tool supplier, (ii) for which it is more accurate - you can find in Annex 1 to this policy, and briefly also in the cookie consent management panel, to which You can find the link in our side.
4. Functional cookies
   • Some cookies on our website are used to launch an additional tool on the store's website, such as chat, product adding module and/or stars, the possibility of recommending a product to a friend, the ability to display products recently viewed in our store, etc.
   • The list of functional tools we use on the website together with an explanation for which they are more accurately used in the cookie consent management panel, to which the link can be found in the footer of our website.
5. Plugins and links to social media
   • On our website we have placed links to our social media profiles: Facebook. If you visit our profile on a given website, the owner of this website will receive - as in the case of moving users from any other website to another website - information that you have found these websites from our store.
   • Details on data processing by these social networking sites can be found on the websites of suppliers of these websites:
     • Facebook and Instagram - https://www.facebook.com/privacy/center/
   • In the store we use social plugins that allow you to share the product from our store on your profile / like our product on Facebook, saving the graphics from our website on your account on Pinterest. The use of such plugins involves the transfer of information from these social networking sites from cookies:
     • The service provider will receive information that your browser has displayed our website, even if you are not logged in to a given social networking site, or you do not even have a profile in it;
     • If you logged in to one ZW/on social networking sites before visiting our store, then its owner will be able to directly assign a visit to our website to a profile on a given website.
   • If you do not want social networking sites to assign data collected during visits to your website to your social media website, log out of these websites before visiting our website. You can also completely prevent you from loading social plugins on our website by selecting the appropriate settings in the "Manage cookies" tab in the footer of our store.

# Legal issues regarding cookies

The legal basis for using the necessary cookies (indicated above in the "What cookies do we use?") Is our legitimate interest, i.e. the right to run a website supporting our business, and the need to maintain its security.
Your consent is the legal basis for us to use other cookies.

In connection with the processing of your personal data using cookies, you have the rights that we write below .

The use of cookies by us, in particular for advertising purposes, may be associated with the so -called profiling. This means that we or marketing companies, which we use, can create a user profile based on collected information (e.g. e-mail address, order history, type of device, technology used, frequency of visits) and on this basis formulate purchasing forecasts on future. This allows us to make decisions what content (including advertising) to display on our and other websites.

# How long have cookies remain on the user's device?

It depends on whether they are "durable" or "session" files. Session cookies, i.e. information necessary for the browser's functionality to work properly, expire after the end of the user session, i.e. each time you close our website. Permanent cookies, thanks to which the use of the page is easier (e.g. they remember the selected resolution, content system, user preferences, recently viewed products) will be stored longer by the browser and will remain there until the date of loss of expiry settings in the browser menu.

Cookies of external entities (i.e. analytical, advertising and related to social media) are subject to their own privacy policy, to which we give you links in this policy.

II. Other purposes of processing personal data of store users

# What data do we process and in what purposes?

In addition to the cookies described above, we process the following data for the following purposes related to the functioning of the store:

Providing the above data by you is not mandatory, but it is necessary to fulfill your order, issue you an invoice, inform you about the status of the order, answer your inquiry or complaint, etc.

# How long do we process data?

We process your data related to placing in the store as long as necessary to perform the order, as well as according to accounting and tax regulations.

In addition, we will process the data for the time necessary to achieve the goals listed above in the table (and therefore until our legal interest terminates, enabling us to be processed, or until you raise an objection to the processing, possibly until you withdraw the marketing consent - if You gave us this). Further processing will only be possible if it burdens us as an administrator such a legal obligation (in particular tax purposes) and possibly for archival purposes to protect itself against any claims (until the limitation period for such claims).

# Who do we transfer your data?

In our business, we use the services of other cooperating companies, which is why your data can be entrusted by us: a company providing us with a store for running a store, an accounting company, a host of our website, our e -mail hostinator, to other companies, whose services and marketing tools we use . Your data is also transferred to courier companies and possibly payment intermediaries to complete your order, with these companies separate personal data administrators.

For the purposes of marketing activities described above in the "cookies" section, we use the services provided by entities based in the USA (Google, Facebook). In connection with the above, personal data may be transferred to third countries who are not members of the European Union. The adequate degree of protection of your data is provided by the Data Privacy Framework program, which you can read more about here .

# Your rights in connection with data processing

We commit ourselves to respect the confidentiality of your personal data and to guarantee you the possibility of exercising your rights. You can exercise your rights without incurring any costs by sending an e-mail to us or by contacting us in a different way.

Remember that in connection with the processing of your data you have the right to:

• demands from us access to data we have regarding your person;
• correction of your data;
• deleting your data, if they are no longer needed for the purposes for which they were processed, or we do not have any other legal basis for their processing;
• withdrawing consent to the processing of your personal data, if you have experienced one;
• an objection to the processing of your data if we process it on the basis of a legitimate interest;
• Data processing restrictions;
• lodging a complaint to the President of the Office for Personal Data Protection, if you think that your data is processed by us unlawfully.

# Additional information for newsletter subscribers

If you signed up for our newsletter, we will send you marketing information about our products and/or services, e.g. about new products in our offer, promotions or special offers.

You can give up your subscription at any time by clicking the link in each newsletter or simply writing a message to us.

A modern e-mail system allows you to analyze recipients, i.e. gives us information whether a given message has been opened by you. We analyze such information to better adapt the content of the newsletter and notifications to your interests and send you personalized messages (profiling). At any time, you can oppose this processing of your data by us. In the absence of a subscriber's activity for 1 year, we can stop sending him a newsletter. In this case, we will remove you from the list of our subscribers (with additional prejudice).

Your data is not used by us to make decisions based on automated data processing that could affect your legal situation or cause other similarly important effects for you.

You can read further legal information on the rules of sending a newsletter in the newsletter regulations (part of our store regulations).

Annex 1 to the Privacy Policy of the Outletbaby
- list of advertising and analytical tools using cookies

1. Analytical cookies:
   1. We use Google Analytics
      • The information that Google Analytics collects about users is, for example: how many times the user visits the site; which subpages he visits; Date of the first and last visit; Duration of visits; The page with which the user visited the site (source of arrival); The browser that the user uses; The link that has been clicked; A place in the world from which the user acquires access, anonymized (shortened) IP address, etc.
      • Google assigns its own identifier (so -called Google ID) to individual users and collects data obtained from cookies from various websites on its servers. We - as the owner of a website - we can receive reports (statistics) from Google only related to traffic on our website. Of course, these reports include only people who have agreed on our website to register their visits by Google Analytics.
      • You can find further detailed information about Google Analytics here and here .
      • You can also permanently prevent Google Analytics to record information from your browser, installing a special plugin here .
      • Software supplier, thanks to which our store operates - i.e. the owner of the Wordepress platform - places cookies on our website to collect collective information about how customers use online stores (opening subpages and time to stay on them, displayed products, clicks on the page Store, purchasing analytical information, e.g. conversion rates).
      • These data are used to create collective reports for e-store owners, containing general (without personal data) information, including About what products are interested in customers of a given store, at what period of the year there is increased traffic or sale in stores, etc. Thanks to this sellers (including us) can improve their stores and optimize sales processes.
2. Advertising cookies
   1. We use Google Ads and other Google advertising tools
      • Google collects data obtained from cookies on your servers. These data are collected on all pages where you allowed the use of cookies for advertising purposes by Google (including on our website), as well as from the ads you clicked. Google uses this information to display ads on other pages you visit. Usually, cookies from Google expire after 3 months.
      • We, as advertisers using Google services, do not have access to data from cookies saved on your device, but we can order ads to the recipients with the features we choose, e.g. to all people who visited our website (or its specific subpage) in over the last 7 days. These data are only statistical material for us, and we order ads only on the basis of collective criteria (for specific target groups, and not to a specific user).
      • We can also use (as part of using Google Marketing Platform) tools enabling measuring the effectiveness of advertising campaigns (e.g. how many people clicked on a given advertisement at a specific time).
      • More about how Google uses cookies to display ads and how you can manage your advertising settings, you can read HERE and HERE .
   2. E-mail marketing
      • For the newsletter purposes, we use the tool provided to us by an external company.
      • The email for e-mail system deposits cookies on our website for displaying subscription forms and to measure the effectiveness of these forms (conversion rate).
   3. On our pages, third parties include information in the form of cookies (so -called cookies) and other similar technologies on your end device (e.g. a computer, smartphone) and access them. These are our trusted partners with whom we constantly cooperate to adapt to your needs and interests of advertising on our and their pages, as well as services that we and our trusted partners provide. Such a trusted partner are entities from the Capital Group of Wirtualna Polska. Detailed information on the processing of your data by Virtual Poland is in the Privacy Policy of Virtual Poland .